Web platform proposal · Prepared for Ken Ely · July 2026

The whole industry says “call for quote.” Your store will say add to cart.

A buy-now storefront for used jet aircraft parts — real prices, photos of the actual unit, trace paperwork on every listing, and a checkout that takes deposits on the big stuff. Familiar like NAPA. Credible like a logbook. Fast like nothing else in aviation.

01 · The gap

Nobody has built the store this industry deserves.

Before designing yours, we researched every major player in aircraft parts. The pattern is universal: hidden prices, “request a quote” walls, and websites that predate the iPhone. The one modern exception — BAS Part Sales — proves buyers will click Buy Now on serious aircraft parts. But BAS sells pistons. The jet lane is empty.

Boeing Distribution

Replatformed in 2025 — but ordering still requires an account and a line of credit.

Closed B2B

Skylink · Dodson · Proponent

No public prices anywhere. Every single part is a phone call or an email thread.

RFQ-only

Preferred · TAS · Wentworth

Deep inventory buried behind interfaces stuck in another decade.

Dated

BAS Part Sales

Buy-now, real photos, real prices — proof the model works. Pistons only.

The opening
What buyers getThe industryFast Jet Parts
Public prices on every part
Photos of the actual serialized unitrare✓ 12-shot standard
Buy now with card or ACH
Deposit online, balance by wirephone & email✓ built into checkout
Freight estimate before checkout“call us”✓ + same-day quote
Trace docs downloadable per order✓ document vault
Self-serve order tracking

Used jet parts with real prices and a working cart is an open lane — and first one in owns the Google results. Every part number becomes its own landing page.

02 · The storefront

Familiar like a parts counter. Credible like a logbook.

Buyers get the patterns they already know from NAPA, AutoZone, and eBay — tuned for how jet parts actually sell: one-of-one units, condition codes, and the paperwork that closes the sale.

3505837 5
3505837-7supersedes your search · SV · $2,900
3505837-50 in stock — superseded by -7
Category: Bleed air valves — Citation 560XL12 parts
Your aircraft: Citation 560XL ✓ Fits your aircraft
AOG? 24/7 desk · Overnight cutoff 5:00 PM CT

When an aircraft is on the ground, minutes matter. The urgent lane is visible on every page — and the overnight cutoff counts down in real time.

Starter generator — actual unit photo PHOTO 1/14 · DATA PLATE 12 · TAGS 13–14

Starter Generator — Learjet 45

P/N 23085-021 · S/N 4471B · ALT 23085-020

SV · Serviceable 8130-3 ✓ Trace on file
TSN / TSO
3,412.6 h / 212.4 h
Removed from
Learjet 45 · s/n 45-2071
Tag date
2026-03
$8,450outright · core exchange available
Reserve with a $2,000 deposit — balance by wire. The unit comes off the market the moment you pay.
UPS Next Day Air, insured$612 · live rate
LTL freight est. to 75201$340–$410
Confirmed freight quote — same business day.

A Photo-first listings

Every unit shot to a 12-photo standard — hero, angles, data plate, tags, flaws. On used parts, the photos are the sales pitch.

B Search that forgives

Dashes, spaces, typos, partial numbers — buyers still land on the part. Superseded numbers point to what you actually have.

C Built to rank

Each part number gets its own permanent page with structured data. When a mechanic Googles the PN, you’re the result.

03 · The back office

One pane of glass. The whole operation.

Orders, inventory, customers, and marketing in a single private dashboard — built around how you actually close deals, including the ones that end with a wire transfer. Click around; this is a working sketch of your cockpit.

fastjetparts.com/office — operator access
Operations
Revenue — month to date
$46,900
4 ORDERS · 1 AWAITING WIRE
Live listings
312
QTY-1 UNITS · AUTO-DELIST ON SALE
Freight quotes owed
2
SAME-BUSINESS-DAY PROMISE
PN searches this week
1,428
TOP: 23085-021 · 893970-9
Maverick Aviation LLC#1042 · STARTER GEN 23085-021
$8,450Awaiting wire · $6,450
Ridge Air Charter#1041 · TFE731 FUEL CONTROL
$23,900Deposit paid · $5,000
J. Calloway#1040 · BRAKE ASSY 5006724
$2,140Paid in full · card
Lone Star Jet Center#1039 · WINDSHIELD HEAT CTRL
$3,650Shipped · 1Z999AA1
The deposit pipeline, built in: deposit paid → pro-forma invoice with wire instructions goes out automatically → you mark the wire received → the order releases to fulfillment. No sticky notes, no “did they pay yet?” DEPOSIT_PAID → AWAITING_WIRE → PAID_IN_FULL → PROCESSING → SHIPPED → DELIVERED

Your rule, systematized: flip any listing to deposit-required right where you set the price. Serious buyers put money down online; the balance arrives by wire before anything ships. Tire-kickers filter themselves out.

Maverick Aviation LLCDALLAS, TX · 3 ORDERS · $31,300 LIFETIME
Wire-verified
Ridge Air CharterSCOTTSDALE, AZ · 1 ORDER · DEPOSIT OPEN
Balance pending
Every customer record holds the full story: orders, deposits, wires, freight quotes, documents sent. When the phone rings, you already know who it is and what they’re waiting on.
Audience lists
2,067
OPERATORS · MECHANICS · AOG DESKS
Templates
4
NEW ARRIVALS · PRICE DROP · NEWSLETTER · RESTOCK
Campaigns
Send
COMPOSE → PICK LIST → SEND · OPENS & CLICKS TRACKED
Part-watch alerts
Roadmap
AUTO-EMAIL WATCHERS WHEN A PN LANDS

04 · Scope & phases

Storefront first. Live in one to two weeks.

Built on a modern stack — Next.js storefront, Postgres database, Stripe payments — server-rendered for the kind of speed McMaster-Carr is famous for, with every part number a permanent, rankable page.

PHASE 1

The storefront

Week 1

Everything a buyer touches — live and selling while the back office is still being fitted.

  • Serialized catalog — one listing per physical unit, auto-delist on sale
  • Smart PN search: partial, typo-tolerant, supersedures
  • Browse by aircraft make/model, brand, category
  • “My Hangar” fitment selector with ✓ validation
  • PDPs: 12-photo standard, condition codes, TSN/TSO, trace docs
  • Cart + Stripe checkout — cards & ACH
  • Deposit-to-order flow with automatic pro-forma invoice
  • Live insured overnight rates + freight estimates + quote requests
  • Basic listing entry — inventory grows from day one
  • Order confirmation & status emails
PHASE 2

The back office

Week 2

The single pane of glass, complete.

  • Order pipeline with wire reconciliation — mark received, auto-release
  • Full inventory manager with the 12-photo uploader
  • Customer records & complete history
  • Marketing: lists, templates, campaign sends
  • Customer accounts: order tracking + document vault
  • Operations dashboard
ROADMAP

When you want them

Quoted first · your call
  • Live LTL freight rates at checkout
  • Part-watch & back-in-stock alerts
  • AOG hotline page + priority lane
  • eBay cross-listing sync
  • Interchange / cross-reference database
  • Customer resale-cert & tax exemption vault
  • Multi-photo bulk import tools
  • Anything else the business teaches us

05 · The mark

Three directions. One attitude.

Red, black, and white — your colors, used like a flight line uses them: sparingly, and only where they mean something. All three directions are built for the real world: one-color embroidery, die-cut decals, hat patches, and a website header.

Direction A

The Delta

A machined wordmark behind a swept delta — speed without cartoon flames. The delta flies solo as a decal, an app icon, a stencil on a shipping crate.

Direction A concept — machined shop sign with delta wordmark
AI concept draft
Direction B

The Roundel

A turbine-fan badge in the tradition of squadron patches. Born for hats, shoulder patches, and the back of a shop shirt — reads at 3 inches or 30 feet.

Direction B concept — embroidered turbine roundel patch on a black cap
AI concept draft
Direction C

The Streamer

Straight off the “REMOVE BEFORE FLIGHT” ribbon every jet operator has pulled a thousand times. Instantly aviation, instantly merch — the tag becomes the brand.

Direction C concept — remove-before-flight streamer tag on a workbench
AI concept draft

Note The photographic mockups are AI concept drafts for direction only. Pick a lane and it gets refined into production vector artwork — print, embroidery (DST), and cut-file ready — before anything goes on merch.

06 · Design language

Luxurious industrial. Restraint is the flex.

The site should feel like the parts do: machined, weighty, exact. We studied how Gulfstream, Breitling, and Rolls-Royce signal expensive — and the answer is never chrome. It’s discipline.

#08080A · Hangar
#131316 · Panel
#C8102E · Flight Red
#F5F3EE · Paper
#A9A9B0 · Steel
Display — Archivo Expanded 850

PRECISION MOVES METAL

Body — Archivo

Whitespace, hairlines, and photography do the talking. Metal is suggested, never simulated — no chrome, no bevels, no neon.

Provenance — IBM Plex Mono
P/N 23085-021S/N 4471BSV SERVICEABLE8130-3 ON FILETSO 212.4

Part numbers set like a Breitling reference — because in this business, provenance is the luxury.

Always

  • One red per screen — the eye goes where the money is
  • Mono type for every number that matters
  • Photograph real metal; hairline rules everywhere else
  • Motion under 400ms. Nothing bounces.

Never

  • Chrome gradients or fake metal textures
  • Red body text, or red by the acre
  • Coupon-site clutter and countdown gimmicks
  • Stock photos of someone else’s inventory

07 · Investment

One thousand dollars. Yes, really.

This isn’t an agency invoice with three layers of account managers baked in. It’s a builder’s price from someone who wants this thing to exist as much as you do.

$1,000

Flat · one-time · the entire build


$20/ month — hosting & care
  • Managed hosting on my server — fast, monitored, backed up
  • Security updates & maintenance included
  • Small changes and support — free
  • Major additions quoted in writing before any work begins

No contract. Cancel anytime — the site is yours, and it moves with you to any compatible host. I’ll even help you move it. No surprises: if it’s bigger than a small change, you get a quote first.

The eBay math

Sell one $8,000 starter-generator on eBay≈ $1,060 in fees
Sell it on fastjetparts.com$0 in fees

eBay’s parts categories run ~13% in final-value fees. One mid-size sale costs more than this entire build.

The Wix math

Your domain today, parked at Wix$9/mo for a placeholder
This platform, hosted + maintained$20/mo, all-in

The agency math

Typical agency quote, custom commerce build$15k–$60k+
This proposal — same custom build$1,000

08 · Timeline

One to two weeks. Then you’re live.

Week 0 · Greenlight

Unlock the domain

Say go and pick a logo direction. We transfer fastjetparts.com off Wix to a real registrar and point it at the new server — your Google email keeps working; the mail records move with it.

Week 1 · Build

Storefront live

Catalog, search, product pages, cart, deposits, freight quotes. You start photographing and listing inventory immediately — the first sale can land inside week one.

Week 2 · Launch

Full operation

The back office lands: order pipeline with wire tracking, inventory manager, customer records, marketing tools. Everything live at fastjetparts.com — one pane of glass, complete.

The honest fine print: this pace depends on quick turnarounds on your side — the logo pick, part photos, and answers when I ask. Fast replies, fast launch; slow replies are the only thing that moves these dates.

09 · Next steps

Say go.

  1. Pick a logo direction
    A, B, or C — it comes back as refined production artwork
  2. Approve scope & price
    $1,000 build · $20/mo hosted · phased delivery, as above
  3. Unlock the domain
    15 guided minutes to move fastjetparts.com off Wix — email-safe
  4. Build week begins
    Live at fastjetparts.com in one to two weeks

Dan Horn

Web strategy, design & build. This proposal, the research behind it, and the staging site you’re reading were produced start-to-finish as a working preview of the real thing.